More than half the world (59%), i.e., 4.7 billion people, use social media daily. This number is growing at a rate of 5% every year. No wonder it can seem daunting to start your social media page.
Don’t worry. We got you.
If you’re new to starting Social Media, start here. This a beginner’s guide to managing your restaurant’s Social Media.
Once you’ve decided on the best-suited platform for your restaurant, it’s time to awe the world with your restaurant brand.
Gone are the days of knowing about a restaurant only if you live in that city. Social Media is the go-to platform for discovering a restaurant. More than 75% of internet users use social media to find information about products and brands; Yours can be one of them.
Start with sharing your expertise as a restaurant. How can you show the world your expertise in the cuisine you serve? What separates your service and staff from the rest? It’s like going to Paris and seeing the Eiffel Tower. If someone visits Dubai, your restaurant should be one of the places to go on their checklist.
Horizon’s client El Cocina serves soulful and authentic Mexican cuisine using only fresh ingredients. Located in one of the busiest places in Dubai, Bay Avenue Mall. You wouldn’t want to miss visiting El Cocina when you’re in Dubai.
Brands are becoming increasingly human. This allows a brand to tell its story on social media. The closer your customers relate with your brand, the more inclined they are to remember your restaurant. Some of the ways you can do that are by:
Studies have shown that visual imagery receives 70% more orders and 65% higher sales than restaurants that do not. Fast food chains have been doing this for a long time. Elevate your social media game through stunning visuals of your food. Showcase your ambiance. Invite food bloggers to visit your restaurant. You can even curate a theme online for your restaurant using your brand colors. It’s time to get creative.
Focus on your customers and their experience. Remember, there are real humans who like, follow and share your restaurant’s content. Make the customers feel valued. Ask for their opinion on a new dish you launched, or take their feedback on the food menu. Ask them if there’s something new they would like your restaurant to do.
Your community is your restaurant’s most vital support. Customer experience can make or break your restaurant. “What’s something new they would like to see at your restaurant?” Make your restaurant share-worthy, just like memes.
The way you have put in a lot of thought while designing your menu or ambiance of your restaurant, do the same for your social media presence. Customers can see that through the quality of content you post on social media. Good quality content can make a customer connect to your restaurant.
Three well-planned and designed posts are better than nine poorly planned ones.
Consistency is the KEY.
All the world’s greats preach one method to success – consistency. It applies just as much to social media. Consistency is the key to owning real estate in your audience’s mind. Whenever they think of ordering food for a change, you should be the first one that comes to mind.
See what frequency of posts works for you. While there is no ideal frequency, we recommend posting 3-5 times weekly.
Here are some bonus tips to keep in mind while creating your content.
Here are some of the primary tools (can we say only tools?) you need to manage your restaurant’s social media page.
We hope these tips are helpful to provide you with enough knowledge to start your social media page now. Still got any questions? Don’t hesitate. Ask away!
Published By Vijay
© Copyright 2026 www.horizonfbs.com.
All Rights Reserved.
© Copyright 2026 www.horizonfbs.com.
All Rights Reserved.
