The number of Social Media users in the last 2 years has exploded from 3.5 Billion users in 2019 to 4.5 Billion users in 2022. This number is only expected to grow to 5.8 billion by 2027. Visit to popular social media websites in July 2022.
Today more than ever is the right time to take advantage of Social Media platforms to not just build your brand’s presence but to also grow the business. You don’t need big budgets to reach people. Just utilize creating a Social Media Strategy to reach almost half of the world population in a fast, inexpensive and effective way.
Here’s how as an upcoming F&B player, you should utilize the power of social media to build brand awareness.
Build Brand Presence
Social media has become the go-to space for any potential customer or client to know about a brand. As a brand, if you have a social media presence then it helps you reach a much wider audience in a quick and inexpensive way which wouldn’t be possible with just a website. Having a Social media profile helps build awareness for your brand, which in turn will generate leads and sales.
Once you decide to build a Social Media account for your brand, the first step is choosing the right platform. This helps you to strategize and create content to target the right demographic.
Brand Authenticity
Your content has one objective – to connect the consumers to the brand. Create content that can help your brand shine. Everyone scrolls past the corporate-style, dull and boring content. Your brand should be able to make the stop, pause, think, and connect with the brand.
Think about things like, what we want the consumers to take away from our Social Media page. What is the voice of the brand? What are the brand’s vision, mission, and values? How can it be best represented? How can we make the brand stand out to the consumer?
Consumers are actively looking out to explore new brands, new food, and beverages. Before taking a call, the consumers do a quick internet search of the brand’s social media presence. This makes it all the more important to keep your social media profiles updated.
So, it’s crucial to set up robust systems, to frequently share purposeful content to connect with the customer. This will go a long way to create a positive first impression and make the brand approachable.
Share valuable content
What should a customer know about the food and beverages business? Can you share tips that they can use somewhere when they’re out with friends? Could it make them feel better, knowing this information? This is what will make your followers remember you. This by extension will lead to them turning into your customers.
Power of Community
Connecting with your community is crucial for a business owner. In today’s world, you are more than a restaurant owner. You are a brand with a voice and an opinion. This is critical to understand – you must build a cult following for your business.
Here are a few tips to create a community for your brand:
(Example, actively respond to the stories and posts’ tags)
Over time, observing and analyzing this will help you get an informed understanding of their preferences. As a brand, focus on this and try not to worry about the new trends, and features that Instagram or Facebook keeps rolling out. Do have fun while experimenting/testing out different features.
Generate Leads
Till a few years ago, you would’ve required big budgets to market your services. With the increase in the use of social media over the last few years, the companies now let you test out your content, and your campaign to help you generate leads. Having a clear goal and target audience while planning a campaign, will not just save you a lot of time but also budget.
Increase Website Traffic
To generate traffic to your website, it is important to use the right tools on social media platforms. Use posts and stories to direct your customer to your website. Here, businesses like The Architect’s Diary teases content (including beautiful pictures) in their stories and posts to direct the followers to read the full article on their website.
Share Industry Knowledge/Trends
As a restaurant, stand out by providing value via your social media handles. It can be done by sharing industry knowledge and current trends. Doing so builds your brand’s competence on social media platforms.
Track Your Efforts
If you keep creating content without tracking the analytics then you’re working like a headless chicken. It is necessary to keep track of the analytics (for example, the number of saves on the post, etc). Doing so will help save you time and provide relevant content to your customers. There are free tools like Facebook’s Creator Studio and Meta Business Suite to help you manage all of your business activities in one place.
Provide Customer Support
64% of customers want the brands to connect to them. Now the customers can reach out to a brand easily via direct message, comments, replying to stories, etc. A customer doesn’t have to make phone calls to reach out to you. This also saves time on the customer’s end to get quick solutions to their queries. Whereas an inactive brand page might cost you a customer.
Here are some tips to ace customer support:
When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.
Targeted Advertising
Advertising on Social Media is an inexpensive and powerful way to raise brand awareness about your business. While planning a Campaign, companies like Facebook and Instagram, let you do target advertising to help you reach the right consumers and make the most out of the budget allocated.
Published By Blessie
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All Rights Reserved.
© Copyright 2026 www.horizonfbs.com.
All Rights Reserved.
